A new guest cast every week, one lockup that never moves.

The Stephen A. Smith Show is a weekly sports and culture show produced by Malka Media for YouTube and podcast. I designed the episodic graphics package across a season: thumbnails, on-screen name plates and social assets. The constraint was cadence and click-through: a new episode every week, and a thumbnail that had to earn the click in a feed.

The decision I’d defend: twelve consecutive episodes from one master file. The purple field and the show lockup never move; the guest cutouts are rebuilt weekly. Consistency is the product; the variation is the work.