Launching a bank: countdown, event, motion and every screen in town.

ueno is a Paraguayan digital bank. As a senior designer on the in-house team, I designed its launch: the countdown campaign, the event invitation and screens, and the manifesto. I animated the logo from the brand’s idea that it flows like water.

Then the identity had to hold everywhere at once: animated billboards in 18 sizes at 15 locations, Visa cards, ATMs and print.