The Stephen A. Smith Show is a weekly sports and culture show produced by Malka Media for YouTube and podcast.
I designed the episodic graphics package across a season — thumbnails, on-screen name plates and social assets.
The constraint was cadence and click-through. A new episode every week, a different guest cast every time, a lockup that had to stay identical while everything around it changed — and a thumbnail that had to earn the click in a feed.
Twelve consecutive episodes from one master file. The purple field and the show lockup never move; the guest cutouts are rebuilt weekly — Charles Barkley, Kevin Costner, Britney Spears, Victor Wembanyama, Chris Christie, Issa Rae, Draymond Green, Shannon Sharpe, Oscar De La Hoya, Bronny James. Consistency is the product; the variation is the work.
Senior Designer, Malka Media, 2023. Designed as part of Malka Media's design team.
On-screen name plates shown for LeBron James, Nick Saban, Scottie Pippen and Bill Maher.
